In order to get your retreat fully booked, you need to design a high-quality event. That means the perfect venue, the right food and a schedule of engaging and beneficial activities. While all of those elements are necessary for a memorable retreat, getting them exactly right doesn't guarantee that your retreat will sell. In order to make your event truly irresistible, you need to really know your ideal clients in order to resolve a pain point, add extra value and craft a defined sales and marketing plan.