Converting leads into bookings with your retreat landing page may seem like a complicated and challenging process. However, while there is no magic formula to turn every visitor into a client, there are simple strategies that you can implement to increase your amount of bookings. To make the most of your landing page and improve conversion rates, consider these 10 effective tips:

1. Be Specific

The average visitor on your landing page will determine if they are interested in continuing to explore the website in as little as five seconds. To capture their attention, it is vital to be specific about the services that you are offering. For instance: "Luxurious 20-minute fish pedicures" is a specific term that entices readers to keep reading. A vague mention of the word pedicures, however, does not.

2. Keep It Short and Sweet

In today's modern world, many people are browsing websites from mobile devices. This means that they are looking for quick and helpful information. They are unlikely to read long paragraphs, so aim to keep them short and sweet with around three to five sentences each.

3. Be Consistent

Your branding plays a huge role in the message that you send to potential and existing clients. Your landing page should remain consistent with the message that you send through flyers, advertisements and social media.

4. Know Your Clients

Knowing who your clients are allows you to cater your content to your audience through your tone and overall message. For instance, if your clients are 30-year-old business men, they would likely not find information about the challenges of being a stay-at-home mother very useful.

5. Stay Focused

A landing page should stay focused on one overall message. Avoid including distracting content like outbound links or irrelevant "fluff" that may distract the visitor or lead them away from your website.

6. Use Videos

Videos are a highly effective way to improve conversion rates. In fact, recent marketing statistics show that featuring a video on your landing page increases conversion rates by up to 80 percent. Meanwhile, 92 percent of users watching from mobile devices are likely to share your video with others.

7. Feature Reviews/Testimonials

Featuring testimonials or reviews from satisfied clients gives your company a sense of credibility. Potential clients that may be unsure about whether or not to book an appointment can be converted simply by reading positive feedback from others. In fact, around 88 percent of consumers trust online reviews as much as personal recommendations.

8. Create Headlines and Sub-Headers

Headlines and sub-headers act as an organizational tool, first and foremost. They give readers a quick overview of what to expect and aid in a user-friendly experience. For example, your headline may read "Luxury Yoga Retreats in California." With this headline, effective sub-headers may be "Yoga Retreat Services" or "Yoga Retreat Locations in California." This expands on the concepts announced in the headline, increases SEO value and organizes your content.

9. Don't Use Your Home Page and Landing Page Interchangeably

A home page and a landing page serve two different purposes. Think of a home page as a first impression or a greeting. A landing page, on the other hand, is the final destination. By this point, a visitor knows a lot about your company and services and they like what they have seen. The landing page's job is to seal the deal. The content must be compelling and catered to a visitor who is on the verge of making a booking but is not yet completely convinced.

10. Use SEO Practices

SEO (or search engine optimization) practices are crucial to a successful internet presence. Utilizing methods, such as keywords and local SEO tactics, ensure that your target group will be able to easily locate your landing page on a search engine result page (SERP). The higher your page ranks on the SERP, the more visitors (and potential bookings) you will receive.

MORE RESSOURCES:
Blog Post: 5 Tips for Creating an SEO Friendly Blog or Article
Download the SEO checklist

Sources:

https://blog.hubspot.com/marketing/video-marketing-statistics#sm.0019t1xa1hgeeuf11k423yofhjfo8

https://www.square2marketing.com/blog/bid/120572/website-home-page-vs-landing-page-what-s-the-difference

https://blog.kissmetrics.com/c-o-n-v-e-r-t-s/

http://www.wordstream.com/blog/ws/2013/07/11/landing-page-conversion-rate-guide

http://www.umuc.edu/current-students/learning-resources/writing-center/writing-resources/getting-started-writing/writing-for-an-audience.cfm

https://moz.com/beginners-guide-to-seo

https://www.invespcro.com/blog/the-importance-of-online-customer-reviews-infographic/

https://blog.bufferapp.com/the-ideal-length-of-everything-online-according-to-science