5 Tips for Creating an SEO Friendly Blog or Article
/Search Engine Optimization, or SEO, is a practice that concentrates on making specific web pages or blog posts visible in natural search engine results. The goal of SEO is to have a web page or blog rank on or as close to the first page of the Search Engine Results Page (SERP) as possible, thereby increasing exposure and overall web traffic. While there are many detailed methods and strategies to SEO, getting started does not require a blogger to be an expert in the field. To develop a SEO friendly blog, start with these five simple steps:
1. Research Keywords
Keywords are crucial to the success of any SEO efforts. To determine which keywords are most fitting for your blog, utilize a free keyword research tool such as the Google AdWords' Keyword Planner or WordStream's Keyword Tool. Entering a term such as "yoga" into a keyword research platform will present a list of those terms most frequently searched for by users. In this case, the keywords prenatal yoga classes, yoga positions and yoga clothes are especially popular. At this point, choose which popular terms are most relevant for your blog.
2. Utilize Keywords in Content and Titles
Researching keywords alone is not enough. These keywords must then be worked into blog posts and titles. They should sound natural in sentences when read out loud, yet must remain phrased exactly as they were listed during research. An effective title with the keyword "yoga positions" may be something like "5 Yoga Positions to Reduce Back Pain". This same keyword should then be used organically in sentences throughout the post. For example: "For back pain, try working these simple yoga positions into your routine." Use caution to ensure you do not overuse keywords, which could be detrimental to your mission.
3. Write Helpful and Accurate Posts
While keywords play a large role in SEO rankings, the content must be both helpful and accurate to those who will read it. Catering content around keywords can be highly effective. For the term "yoga clothes," a blog post on how to choose the most comfortable items would be helpful to readers searching for this term.
4. Include Links
In any post where factual information is presented, a list of sources or links to reputable websites that provided the information must be included. This gives the blog a sense of credibility. The inclusion of high-quality links also helps to boost your ranking on the SERP.
5. Post Regularly
A blog does not need to have a new post on a daily basis, but it should have regular posts. Posting regularly provides multiple opportunities to utilize keywords, but it also helps with remaining relevant. Chances are, readers will lose interest and search engines will view the posts as outdated information if there is only one post per year.
Sources:
https://app.wordtracker.com/search?query=yoga
https://www.bloggertipstricks.com/seo-friendly-blog-posts.html